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This is your product or game page. It should focus on ONLY one product. This is not a replacement for your product’s website, but a quick way for the press to know it faster.
If you don’t have a
data.xml yet, the easiest way to start is to run this command in your presskit folder:
presskit new -t product
Then, open the generated
data.xml file and fill the blanks while following this guide.
For your company’
data.xml, refer to the company documentation.
Don’t forget to set your XML header correctly.
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Begin with your product name, website, and miscellaneous information.
<title>My Super Game</title> <website>http://pizzaburger.studio/mysupergame</website>
You can also add an URL to a request page for this product. A button will be displayed on the page.
<press-copy-request> http://pizzaburger.studio/mysupergame/request/ </press-copy-request>
If you have one or many publishers for this product, you can add them here.
<website> tags are optional.
<partners> <partner> <type>Publisher</type> <title>Pixelnest Studio</title> <website>https://pixelnest.io/</website> <based-in>Rennes, France</based-in> </partner> <partner> <type>Distributor</type> <title>Pizza Oven LLC</title> </partner> </partners>
Add as many dates, platforms and prices as needed.
<release-dates> <release-date>04 Feb, 2016</release-date> <release-date>10 Oct, 2016</release-date> </release-dates>
Put all the platforms your product is available on.
<link> tag is optional.
<platforms> <platform> <name>PC / Mac</name> <link>http://itch.io/</link> </platform> <platform> <name>Steam</name> <link>http://steampowered.com/</link> </platform> <platform> <name>Inc New Store (TBA)</name> </platform> </platforms>
Show the price of your product. Try to be exhaustive, it will be helpful for a reviewer.
<prices> <price> <currency>EUR</currency> <value>20</value> </price> <price> <currency>USD</currency> <value>20</value> </price> <price> <currency>GBP</currency> <value>16</value> </price> <price> <currency>JPY</currency> <value>2300</value> </price> </prices>
You can specify relations between products using the
Then, on this page product, you will see a new line in the factsheet:
DLC: My Super Game: Ultimate Edition
Of course, the
Product Name value is clickable.
In the related product page, a new value will also be added:
DLC of: My Super Game
Obviously, since the name we provide in the example is not a real product (ie., the product data.xml does not exist), this tag will be ignored for this page.
You can have as many relations as you want. You can use it to show DLCs, expansions, sequels, prequels, etc.
Warning: you need to rebuild the presskit to see the changes.
<relations> <relation> <type>DLC</type> <product>My Super Game: Ultimate Edition</product> </relation> </relations>
Describe your product here. Be brief.
<description> Here goes a quick description of your product or game. Be concise and explain in very few words the concept or the gameplay and why it's really cool and why everyone should use or play it. </description>
Tell the story of your product with the
You have two possibilities here.
<history>block like in the example.
<histories>block if you have tons of things to say.
You can’t have both.
You can see an example of the
<histories> block in the company page.
<history> Add some storytelling here. Not the scenario of your game, but rather some backgrounds behind the creation process: why are you making this game? Most projects starts with a cool story. </history>
Show the most important features of your product.
Focus on what is really important and is a key aspect of it.
<features> <feature> List some "Key Sellings Points" to grab player's attention. </feature> <feature> Don't be too generic ("pixel art graphics!"), don't be too pretentious ("most incredible game experience!"). </feature> <feature> Also, people like numbers, so you can add some (450 weapons, hundreds of levels, dozens of hours of playtime!). </feature> <feature> Need ideas? Maybe explain some game modes? </feature> <feature> It would be a nice place to say something about multiplayer, if you have some. </feature> <feature> Have you translated your game? (You probably should btw.) </feature> </features>
Add your videos. Trailer, teaser, snippets? Let’s roll!
You can use YouTube and/or Vimeo. Only one is needed, and only one is recommended.
Don’t put the full link: just the ID is necessary.
If you want to provide a link to download the video, add this tag in
<trailers> <trailer> <name>Release Trailer</name> <youtube>EtXajayBLzw</youtube> </trailer> <trailer> <name>Gameplay Video #2</name> <youtube>EPNK1j3TMjU</youtube> </trailer> <trailer> <name>Early Access Trailer</name> <youtube>EtyQMcc19xY</youtube> </trailer> <trailer> <name>Short gameplay preview: Burger vs Pizza</name> <download>https://github.com/pixelnest/presskit.html</download> </trailer> </trailers>
Add your widgets to your product here.
If the product is not a game or an app, you won’t probably need that.
We only need the ID of the product on the store.
This section is optional, and you can use as many widgets (or none) as you want.
Warning: widgets import many scripts and assets. This may have a penalty on your page size and responsiveness.
<widgets> <appstore>950812012</appstore> <playstore>com.noodlecake.altosadventure</playstore> <steam>347160</steam> <humble>steredenn/7SDLfk23hw</humble> <itch>27992</itch> <bandcamp>1135613467</bandcamp> </widgets>
You got awards for this product? Great! Put them here.
<awards> <award> <description>Game of the year without a doubt</description> <info>Saint-Père-Marc-En-Poulet (France), 04 February, 2016</info> </award> <award> <description>Best soundtrack</description> <info>A great game festival (World), 01 October, 2015</info> </award> <award> <description>Best MYGAMENGINE game</description> <info>Deep into the woods (Forest), 31 March, 2014</info> </award> </awards>
Quotes are used to show the appreciation of your users.
Show something important, something nice, or something funny, for example.
<quotes> <quote> <description>This is my favorite game of all time.</description> <name>Mum</name> <website>At home</website> <link>http://at.home/</link> </quote> <quote> <description>A very serious quote you're very proud of by someone you respect.</description> <name>Master</name> <website>Master's website</website> <link>http://mast.er/</link> </quote> <quote> <description>10/10 would play it again and again.</description> <name>A friendly anonymous Steam reviewer</name> <website>Steam review</website> <link>http://steam.review/</link> </quote> </quotes>
Need to link to a resource? A small product? An RSS feed? An OST?
A press release?
Put those here, in the
<additionals> <additional> <title>Original Soundtrack (OST)</title> <description>Composed by an awesome musician. Listen for free, download for $3 at</description> <link>http://zandernoriega.bandcamp.com/album/steredenn-original-soundtrack</link> </additional> <additional> <title>Release announcement</title> <description>Announcement are exciting, so we usually make blog posts or news about it on</description> <link>http://pixelnest.io/journal/</link> </additional> </additionals>
An “About Your Company” section is automatically generated from the content of the company page.
This is this the place to do it.
For example, if you have a publisher, you can speak a bit more about it here.
Most of the time, you should link that to the
The tag is optional.
<abouts> <about> <title>Pixelnest Studio</title> <description>Pixelnest Studio is a small French studio which creates games, websites and apps. They made Steredenn, a roguelike-shmup in big pixels. They are also behind presskit.html, which you are probably using if you are reading this.</description> <link>https://pixelnest.io/</link> </about> <about> <title>Pizza Oven LLC</title> <description>This is a fake company to illustrate the fact that you can have multiple about tags in your product page.</description> </about> </abouts>
This is for the product team.
Add yourself, of course, but also your collaborators, freelancers and/or partners for example.
<role> tag can be anything you want. But we recommend to, at least, put the company name for the founders/employees. This will distinguish this person from the external collaborators.
<website> tag is optional.
<credits> <credit> <person>Krokmou</person> <role>Bot Leader, Game Designer, Pixelnest Studio</role> </credit> <credit> <person>Hiccup</person> <role>Developer, Pixelnest Studio</role> </credit> <credit> <person>Astrid</person> <website>http://www.astridsupergame.com</website> <role>Musician, Freelancer</role> </credit> </credits>
Add more contact information.
Add links to your product social accounts, as well as mail specific to this product. And the website.
For each item, pick one between a
<contacts> <contact> <name>Inquiries</name> <mail>firstname.lastname@example.org</mail> </contact> <contact> <name>Twitter</name> <link> https://twitter.com/pizzaburgerstudio </link> </contact> <contact> <name>Facebook</name> <link> https://facebook.com/pizzaburgerstudio </link> </contact> <contact> <name>Web</name> <link> http://mysupergame.pizzaburger.studio/ </link> </contact> </contacts>
All done! 🍾