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This is your company page. It should not focus on a specific product, but present your whole company. The journalists won’t, most of the time, know you or your studio. With this page, you will have an opportunity to show your people, your work, your history and your contributions in a standard format. This is not a replacement for your website, but a quick way for the press to know you faster.
If you don’t have a
data.xml yet, the easiest way to start is to run this command in your presskit folder:
presskit new -t company
Then, open the generated
data.xml file and fill the blanks while following this guide.
Okay… ready? Let’s do this.
For your products’
data.xml, refer to the product documentation.
Don’t forget to set your XML header correctly.
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<company> tag for your main
data.xml file. It will be the root page of your presskit.
Begin with your company name, location, and miscellaneous information.
<title>Pizza Burger Studio</title> <based-in>Paris, France</based-in> <founding-date>February 6, 2014</founding-date> <website>https://github.com/pixelnest/presskit.html</website> <phone>+42 (3) 42 42 42 42 42</phone>
For the address, use as many lines as you want. Don’t forget to specify the country.
<address> <line>42 street of Pixelnest</line> <line>35000 Rennes</line> <line>France</line> </address>
This section allows you to set your social networks links. You can put whatever you like.
But Twitter and Facebook look like obvious choices. ;)
<socials> <social> <name>Twitter @pizzaburgerstudio</name> <link>https://twitter.com/pizzaburgerstudio</link> </social> <social> <name>Facebook Page</name> <link>https://facebook.com/pizzaburgerstudio</link> </social> <social> <name>Skype</name> <link>callto:pizzaburgerstudio</link> </social> </socials>
This field is the primary mail address you want to give to the press.
Use this tag to set your Google analytics tracking code.
It’s, of course, completely optional.
The description is a simple short block to describe your company or studio. Be brief.
<description> This is a fake presskit for a fake company called Pizza Burger Studio. </description>
Tell your story with the
You have two possibilities here.
<histories>block like in the example.
<history>block if you don’t have much to say.
You can’t have both.
Example of a single block:
<history> Hello, world. </history>
<histories> <history> <header>Built with presskit.html</header> <text>This presskit is generated by presskit.html, a tool created by Pixelnest Studio.</text> </history> <history> <header>Free and Open Source</header> <text>Find presskit.html on https://github.com/pixelnest/presskit.html</text> </history> </histories>
Add your videos. Because we are in the
<company> page, try to be representative of all the products of your company.
You can use YouTube and/or Vimeo. Only one is needed, and only one is recommended.
Don’t put the full link: just the ID is necessary.
<trailers> <trailer> <name>Example from YouTube. Don't give a full link: the ID is enough</name> <youtube>er416Ad3R1g</youtube> </trailer> <trailer> <name>Example from both YouTube and Vimeo</name> <youtube>YH3c1QZzRK4</youtube> <vimeo>108650530</vimeo> </trailer> </trailers>
You got awards? Great! Put them here.
But don’t add too much here: this is your company page, not a product one.
<awards> <award> <description>An award</description> <info>Name, location, 29 April, 1988</info> </award> <award> <description>A nomination</description> <info>Name, location, 03 October, 1988</info> </award> </awards>
Quotes are used to show the appreciation of your users.
Show something important, something nice, or something funny, for example.
<quotes> <quote> <description>There's not enough pizza in your life. It's never enough.</description> <name>@mrhelmut</name> <website>Tweet</website> <link>https://twitter.com/mrhelmut/status/717276362814447616</link> </quote> </quotes>
Need to link to a resource? A small product? An RSS feed?
You want to show your blog? Your personal Twitter account?
Put those here, in the
<additionals> <additional> <title>Patricia Pizza Twitter</title> <description>@patpiz at</description> <link>https://twitter.com/patpiz</link> </additional> <additional> <title>Bob Burger Twitter</title> <description>@bobburg at</description> <link>https://twitter.com/bobburg</link> </additional> </additionals>
This is for your people.
Add yourself, of course, but also your frequent collaborators for example.
If a collaborator has only worked on one product, add her/him on this product page instead.
<role> tag can be anything you want. But we recommend to, at least, put the company name for the founders/employees. This will distinguish this person from the external collaborators.
<website> tag is optional.
<credits> <credit> <person>Patricia Pizza</person> <role>Founder, Developer, Pizza Burger Studio</role> </credit> <credit> <person>Bob Burger</person> <role>Founder, Designer, Pizza Burger Studio</role> </credit> <credit> <person>Jake Burgza</person> <website>http://www.jakeburgza.com</website> <role>Artist, Collaborator</role> </credit> <credit> <person>Sophia Pizer</person> <website>http://www.sophiapizer.com</website> <role>Musician, Collaborator</role> </credit> </credits>
Add more contact information.
For the company page, you can repeat your social network accounts, as well as another contact mail address, or your company website.
For each person, pick one between a
<contacts> <contact> <name>Inquiries</name> <mail>firstname.lastname@example.org</mail> </contact> <contact> <name>Twitter</name> <link>https://twitter.com/pizzaburgerstudio</link> </contact> <contact> <name>Facebook</name> <link>https://facebook.com/pizzaburgerstudio</link> </contact> <contact> <name>Web</name> <link>http://pizzaburger.studio</link> </contact> </contacts>